Automate is a revolutionary cab service that completely automates the way you ride.

From cars arriving late or never to just downright not picking up the phone, the daily challenges and frustrations that upstate New Yorkers face with the current taxi cab industry have driven a demand for more reliable and customer-friendly service.

Automate seeks to solve this problem by providing an SMS-based cab booking system that is easy to use and easy to understand, creating a more efficient and more reliable cab network.

D7mtg created a logo and a brand identity for the company, developed a full-scale marketing campaign to promote the company, designed their entire fleet of Tesla vehicles, each with a unique pattern printed on the back to make it easier to identify.