When we started out with the branding for this new P3 agency, the first reaction was:
Another P3 Agency? You're kidding.
The market is flooded with them.
Then we got on the phone with the founder, and we heard about why he started Paragraph, and the second impression was "Oh, Not Just Another".
We knew that any potential audience would have the same thought process, so we had to create a branding and advertising project that is revolutionary. Because Paragraph is.
This radical approach can be seen reflected in the color palette, the typography, and the overall look of the visual identity.