Words have power.
They have meaning beyond their meaning.
They express, define and inspire.
The underlying theme of this brand is to celebrate effective communication, and how an emotional implementation can provide clarity to consumers.
Books, classical representations of communication were combined with speech balloons, a more-modern symbol, originating in comic books of the 1890’s as a way of denoting speech. Known these days as message bubbles, those baloons express on modern devices a more instant concept of communication, thus denoting the evolution and perfection of communication thru different mediums.