Vendors is the office pantry food stocking service that brings happiness to the workplace.
We created their new word mark using a soft font that’s warm and friendly and works well with their tagline: Happiness, delivered. The icon is a smile in a box, which is the perfect symbol for happiness, and the smile works as an arrow forward, to express the delivery aspect of their service.
We chose to use warm colors, like red and yellow, to reflect the feeling they want to bring to their customers' workplace. The result is a word mark that feels fun and friendly, and a color palette that is inviting and happy.
We created an array of deliverables, including office plaques and packaging, and all of them are unified to create a consistent look and feel for all of Vendors' marketing materials, including their print materials and social media.
The new identity is warm, friendly, and inviting, reflecting the feeling they want to bring to their customers' workplace.