BoroPark 24

BoroPark24, an established news service covering local Boro Park news, was looking for a rebrand.

Their old look was beginning to fade, and they wished to make a bold statement about the city they cover.

We shortened the name to BP24, and created a logo for the new brand, something that’s as bold as they are.

A new tagline was created — Hyperlocal News Updates — and the website was redesigned to reflect the new brand.