Invite. Explore. Interact.
Camar isn’t your average eCommerce site. The brief wasn’t to sell, because their target audience already knows where to buy the product.
The brief was to design an immersive and hands-on experience for customers, to let them get to know the Caring Mill by Aura products and brand.
I dare say we got it right with an experience all about the visitor with laser-focused and sharp copy — letting people [only] know what they want to know and doing it fast.
There was a strong focus on animation to grab attention, to showcase every product angle and detail, and invite customers to keep scrolling.
It was a pleasure to collaborate with top-tier talent:
Development and copy by the one and only 
Henry Ludlam-Steinke and renderings by Alexander Maleev.
