They had a seven letter problem.
A large sourcing and import business with international aspirations was looking to scale, but their name was HBA&MFL.
Not great. It's dated, hard to pronounce, and easy to forget.
We worked with brand strategist and creative copywriter 
Naomi Rubner to create a research-based brand messaging guide, and renamed them to Unlocal.
What a glow up.
Unlocal now has a website full of lovely illustrations, colors that sing, and refresh-the-page-what-was-that-again animations.
Developed by 
Henry, logo animation by 
Joel.
