Unlocal Global

They had a seven letter problem.

A large sourcing and import business with international aspirations was looking to scale, but their name was HBA&MFL.

Not great. It's dated, hard to pronounce, and easy to forget.

We worked with brand strategist and creative copywriter Naomi Rubner to create a research-based brand messaging guide, and renamed them to Unlocal.

What a glow up.

Unlocal now has a website full of lovely illustrations, colors that sing, and refresh-the-page-what-was-that-again animations.

Developed by Henry, logo animation by Joel.