Kingston Block

Kingston Block makes concrete block in Kingston, New York, and sells everything else a job site needs, from pavers and stone to roofing and insulation. Their blocks are in Yankee Stadium (a million of them!) and in the World Trade Center. The people buying are construction professionals who already know what they want. A PM or a GC lands on the site to confirm Kingston carries the product, check the spec, and send it to whoever asked.

So we designed an online showroom, closer to McMaster-Carr than to anything with a newsletter popup. What Kingston makes and what they resell are kept visibly apart, with a Manufactured by Kingston badge on everything that comes out of their own plant, because that difference is the whole pitch: factory-direct pricing on the things they make, with nobody in the middle. A projects gallery shows off the landmark jobs. The get-a-quote flow is built for the contractor who shows up with a fifty-item spec list, and a callback widget is there for the one who'd rather just talk to a person.

The site launched in May 2026, alongside a full Kingston rebrand and the opening of their new Monsey location. A few months later, the callback widget was closing real deals.